Jueves, 20 de agosto de 2009
 Insurance companies’ ads no longer airing on Glenn Beck Program

Progressive Insurance, which sells through agents and directly to consumers, is explaining its decision to halt any advertisements appearing on the Glenn Beck Program.

Glenn Beck Glenn Beck


Meanwhile, Farmers Insurance told Politico it pulled its advertisements from the Glenn Beck Program, which airs at 5 p.m. EDT daily. GEICO, the Chevy Chase, Md.-based insurer whose ads are ubiquitous on TV, also pulled its ads, according to reports.

The insurance companies are among more than 20 companies, including Best Buy, Wall-Mart and CVS, whose advertisements have stopped appearing on the Fox New Channel program after Beck called President Barack Obama “a racist,” and said the president “has a deep-seated hatred for white people or the white culture.” Beck made the comments on the “Fox and Friends” program July 28.

Progressive, in a statement, said recent media reports “have created the incorrect impression that Progressive pulled advertising in response to specific comments made on The Glenn Beck Program, but that is not the case. The fact is that we did not target The Glenn Beck Program for advertising, so when we learned that our ad had aired during the show, we corrected the error.”

Progressive officials say they place advertising on a wide range of programs “with the goal of reaching a broad range of insurance consumers who might be interested in our products.”

The statement continues, “Because there is so much programming from which to choose and a limited amount of advertising dollars, we choose programs we believe will give us the best opportunity to reach our target audiences in a cost-effective way. We also seek to avoid advertising on programming that our customers or potential customers may find extremely offensive.”

Appealing to advertisers to stop supporting Beck’s program was started by ColorOfChange.org, a group which says it “exists to strengthen Black America’s political voice.”

Speaking with Fox’s Brian Kilmeadeon, Beck said, “This president has exposed himself as a guy over and over and over again who has a deep-seated hatred for white people … this guy is, I believe, a racist.”

Fox officials said in press reports that advertisements pulled from the program have appeared on different shows, meaning no loss of income from the reduction in ads appearing on Beck’s program.


Publicado por Corazon7 @ 14:06
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